Attitude and Presence Training for Front-of-House Teams

A customised application of the Ser Irresistível methodology to develop presence, communication and audience engagement in a professional theatre environment.

Portfolio Category

Executive Education

Year

2018

My Role

Workshop Designer, Trainer, Facilitator, Instructor

Client / Organization

Theatro NET Rio (now Theatro Claro Mais)

My Contribution

Designed and delivered a customised professional development programme based on the Ser Irresistível methodology, integrating attitude, presence, communication, institutional identity and audience engagement for front-of-house teams in one of Rio de Janeiro's leading theatres.

Project Overview

This professional development programme was created for the front-of-house team of Theatro NET Rio as part of a broader organisational transformation strategy led during my tenure as Operations Manager. Rather than functioning as a conventional customer service training, the programme used theatre-based practices to strengthen presence, communication, teamwork and audience engagement.

The workshop was developed through my Ser Irresistível methodology, an original training approach that combines techniques from theatre, body awareness, perception, improvisation and human interaction to enhance communication and professional presence. While the methodology provides a consistent conceptual framework, each programme is specifically designed according to the needs of the client organisation and its participants.

The training formed part of a redesigned internship programme for undergraduate theatre students working as front-of-house staff. In addition to practical exercises, participants explored the history of Theatro NET Rio and the historic Teatro Tereza Rachel, researched the productions and artists featured in the theatre's programme, and developed the confidence to act as cultural ambassadors while interacting with audiences.

The programme was complemented by monthly team-building sessions, recognition meetings and playful activities that reinforced collaboration, belonging and continuous professional development across the theatre's multidisciplinary teams.

Project Highlights

Designed and facilitated a customised training programme based on the Ser Irresistível methodology.
Adapted theatre-based communication techniques to a professional cultural institution.
Developed training in presence, communication, audience engagement and interpersonal skills.
Integrated institutional history and artistic programming into the learning experience.
Prepared front-of-house staff to become cultural ambassadors for the venue.
Combined practical workshops with continuous team development and recognition initiatives.
Contributed to improved organisational culture, collaboration and visitor experience.
Demonstrated the flexibility of the Ser Irresistível methodology through its application in a professional theatre environment.